Over at the Google Analytics blog, the value of minding your bounce rate was reiterated.

What exactly is bounce rate?

According to Google’s very own Avinash Kaushik, in a nutshell bounce rate measures the percentage of people who come to your website and leave “instantly”.- Daily Fix

Simply put, bounce rate shows how much of your traffic gets what they want from your site. Whether they stay to read more or leave as soon as they go to your site.

If your site conversion rates are low, Bounce Rate can help you understand why. If your Bounce Rates are also low, your troubles are likely due to site design and usability issues. In this case, you might focus your efforts on streamlining your conversion funnel or making your site easier to navigate. But if your Bounce Rates are high, you can focus your efforts on redesigning entrance (landing pages), improving the quality of traffic to your site, and doing a better job of pairing landing pages with ads.

The lower the bounce rate, the better since it means you somewhat satisfy your traffic with your site’s content because they crave for more to the point of staying for more time on your site.

Tags: bounce rate, Google analytics, site analysis, web metrics