US Advertisers using AdWords are now given the chance to improve their ad campaigns with the help of the Placement Performance report, which just got out of beta testing. The main goal of this report is to show to advertisers the site-by-site data, which consequently can help in deciding which site to target more aggressively.
Here’s how to create a Placement Performance report.
After the shutting down of Made for AdSense sites, this will be a very handy tool for advertisers since it’s now less stressful to weed out the non-performing sites.
In the next few weeks, this new AdWord feature will also be available in other countries.
Read more of the discussions about AdWords‘ Placement Performance report feature.
Full press release.
Tags: AdWords, Placement Performance, MFA, AdSense