If you’re a true-blue Google fan, you already know that for $100 million, Google has just acquired FeedBurner, the most popular startup company offering RSS feed service.

Here you can follow what’s mentioned about this acquisition before and after:

The rumor about the Google FeedBurner acquisition was mentioned at Mashable.

The Good Part of the Acquisition:

FeedBurner will enhance the Google Analytics and Google Reader products and its relationship with bloggers?. - SearchEngineJournal

The Bad Part of the Acquisition:

Google ads on RSS feeds. - Vecosys

More on those who are not fine with this acquisition because of reasons like unreliability of Google when it comes to monetizing content using AdSense.

Now for a more in-depth pros and cons of this acquisition, take it away, Andy Beard.

I’m all for the Google Analytics - Feed stats integration because it will definitely help in knowing more how your subscribers behave if Google Analytics will come in the scene. But the AdSense part on feeds? I thought we already know that people who knows how to use feed readers are ad-blind? So what’s next, Eric?

Tags: FeedBurner acquisition, AdSense on RSS, RSS feed monetization