Despite numerous hype on security threats, the much controversial purchase of DoubleClick by Google has pushed through and closed at a $3.1 billion deal, about twice as much as the amount Google placed to purchase Youtube.com in the previous year. Google did this to expand their expertise in the field of display advertisements and as a strategy to keep from rival Microsoft to seize the benefits DoubleClick gives its highest bidder.

Over the years, investors in Google have been happily gaining rewarding dividends in its success in search results and advertisements which bring a huge chunk of Google’s revenue. Just like any thriving company, Google refused to rest in its laurels and past glories when it decided to take DoubleClick under its wing under a very considerable cost.

With this move, Google has definitely secured its potential in expanding itself in the business of being one of the most reliable online businesses in the world, and left little room for the likes of Microsoft and Yahoo to innovate something equally smart and creative.

Doubleclick is the leading digital display advertisement management company in the world. Its combination with Google’s roster of services and products spelled doom for other companies trying to get a bigger share of the market. Since this merger proves to be ultra-threatening to Google’s rivals, there have also been complaints filed on the perspective of anti-trust nuances and security of online users worldwide. However, the potentials of Google and Doubleclick to create a more user-friendly and effective system is something worth risking and watching out for.

Here’s a video of Google’s CEO Eric Schmidt about the DoubleClick acquisition.

Tags: Google acquisition, DoubleClick, Eric Schmidt